Our Story
We’ve embarked on a voyage of discovery through the pioneering culture of our company, evolving and growing into a leading innovator in the global dairy industry.
WHO ARE WE & WHAT DRIVES US
Naturo is an international technology innovation company who creates technologies that reinvents food production for a changing and more sustainable world.
We believe everyone should have access to good quality food, no matter where they are in the world. It is this belief that drives our innovation, feeds our determination and seals our commitment to be the very best at what we do.
Our vision is to lead the world as food technology innovators, enabling the healthiest and most natural food products to reach all mankind.
Proudly Australian with a global reach and vision, we are dedicated and determined to break through traditional thinking and conventional technologies, to unravel and make the natural health benefits of amazing whole foods like milk available to all.
OUR JOURNEY SO FAR
At the heart of our purpose is a lesson learnt from childhood.
Our founder, Jeff Hastings, grew up in Papua New Guinea (PNG) in the 70s/80s with his family. Originally from NZ where all Kiwi kids were given a bottle of fresh, healthy milk every day at primary school, Jeff realised later in life just what a privilege that was and how great it would be if other kids, like the ones in PNG and so many other countries around the world, surviving on poor diets, could get the same healthy start to life with bottles of fresh, healthy milk to drink.
This humble ambition has evolved into the patented Haelen® Technology, providing significant and unique human health benefits while redefining our perception of milk. No longer just a commodity stored in the fridge, we have unravelled the goodness in milk and made it more available to the human body, moving it up the value chain into the health, wellness, and performance aisle.
IT’S NOT OUR FIRST RODEO
Haelen® is not our first ground-breaking patented food technology.
We are also the founders of Natavo®, a world-first, totally natural process that extends the shelf life of cut avocados by up to 10 days. This thriving company is scaling globally, exporting from custom production facilities in South Africa and Mexico to customers across the world, including the USA, Canada, Europe, Asia, New Zealand, Australia, Hong Kong and Japan.
These learnings have helped frame our commercial readiness of the Haelen® Technology, globally. Developed over a 10 year period, Haelen® is now market ready with commercialisation strategies focusing on high value functional health, wellness and performance categories.
